Is the ability of two or more companies to develop social connections that serve to guide their interactions when working together. Kimberly-Clark re-organized its supply chains by reducing distribution centers, increasing flexibility, and making its supply chain more "demand-driven." As a result, the company decreased forecasting errors by up to 35 percent each week, reduced fuel consumption by 2.4 million gallons per year, and reduced overall supply chain costs by millions of dollars per year*-all of which positively impact the company's bottom line. Additionally, because well-managed supply chains are able to provide better value to customers with only marginal incremental expenditure on company assets, best-in-class supply chain companies such as Kimberly-Clark are becoming significantly more valuable investments for investors. Research has shown a clear relationship between supply chain performance and both profitability and company value. Companies that focus on supply chain management commonly report lower inventory, transportation, warehousing, and packaging costs greater logistical flexibility improved customer service and higher revenues. Supply chain management is a key means of differentiation for a firm, and therefore represents a critical component in marketing and corporate strategy. Supply chain management, when performed well, reflects a completely customer-driven management philosophy. Understanding and integrating supply and demand-related information at every level enables supply chain managers to optimize their decisions, reduce waste, and respond quickly to sudden changes in supply or demand.
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The philosophy behind supply chain management is that by visualizing and exerting control over the entire supply chain, supply chain managers can balance supply and demand needs, maximize strengths, and increase efficiencies at each level of the chain.
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The goal of supply chain management is to coordinate and integrate all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, ultimately giving supply chain managers "total visibility and control" of the materials, processes, money, and finished products both inside and outside the company they work for. Many modern companies are turning to supply chain management for competitive advantage. Supply chain management- a management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value